ITEM Beauty by Addison Rae

Sep 20

Written By Max Upp

We were invited by Infinity Creative Agency to create this floral garden dreamscape for Addison Rae’s new beauty line, ITEM Beauty, premiering its opening at Sephora! It was kind of like the floral Olympics, with only a few days to plan, getting the florals to the Public Hotel in the LES, and all while the international floral industry is in low supply/high demand. We had about an hour and a half to whip up this floral arch, place themed ikebana arrangements, and get on the road before all of the beauty influencers came through the doors. A little different than our standard wedding timeline, but a super fun challenge with a lot of creative wiggle room. We love a good beauty moment ;) We have a thing or two to learn after a day running around the city in boots, dirt under our nails, and stems in our hair!
**this event and our florals were featured in Vanity Fair!

Photography: Sam Wallander | Planning: Infinity Creative Agency | Brand: ITEM Beauty by Addison Rae | Venue: Public Hotel